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Fair Trade: A Movement Behind The Label

Throughout everyday lives, people go about their business: shopping and taking care of their errands. In a society where countless options and brands are available, many people overlook where the items they buy come from, or how those corporations treat their employees. Though it is easy to overlook, it is important that consumers are aware of the policies of who they are supporting with their purchases. Thankfully, there is a simple solution that allows customers to be confident in where their money is headed.

A farmer part of Fair Trade holds a basket of harvested cacao beans.

Buying Fair Trade goods is one way people can ensure their spending impacts the world, workers, and environment positively. Items sold under the Fair Trade label are products that have met standards agreed upon internationally. This means that the farmers and producers of the goods have reached a consensus with the companies that sell their products on issues including labor conditions, wages, environmental impacts, and schedules. The purpose of Fair Trade is to establish increased flexibility within farmers’ and workers’ schedules and enable healthier working conditions. It also supports responsible corporations, sustainable options such as organic farming, implements a minimum price for goods to help reduce poverty, instigates upcycling, and empowers workers across the world.

By purchasing items under this label, people in all nations can play a role to help guarantee fair and liveable conditions for workers. When shopping at stores or corporations, it’s important to pay attention to what the company supports. Often, manufacturers that add new items to their shelves every day to produce items of clothing that match the newest trends are part of “fast fashion.” Fast Fashion typically replaces items of clothing quickly without thinking about the environmental repercussions it may have, or how it will affect their employees. Places as such also tend to have unfair working conditions, including child labor, and cause many of their employees to live in extreme poverty due to inadequate wages. But consumers can help reduce this problem by purchasing their necessities from different suppliers.

A few examples of brands that sell Fair Trade items!

Fair Trade items are not limited to just one category of goods. In fact, there are numerous goods that have Fair Trade options such as clothing, vegetables, fruits, coffee, tea, flowers, cacao, precious metals, and more. In addition to general goods sold under the Fair Trade label, many small businesses, companies, and corporations are known for their support toward Fair Trade. Some popular examples include Trader Joe’s, Starbucks, Aldi, Levi’s, Patagonia, and Ben & Jerry’s. 

Some people claim that finding Fair Trade items is hard, but the reality is that there are many businesses that support and carry products with the Fair Trade label. All it takes is awareness and a little effort. Through the growing influence of Fair Trade, more corporations are beginning to implement changes within their employee treatment. This gives the producers a say in their wages and working conditions. Hopefully, with increased awareness on the issue of employee and environmental treatment, more people will be able to shop Fair Trade goods and help various people around the world.


Works Cited 

7 companies that exercise fair trade. (2019). Global Citizen.

Brand, A. (2014, April 10). Fair Trade for Dummies – The Little Rebellion. The Little Rebellion.

Fairtrade International. (2019, July 18). What is Fairtrade? Fairtrade International.

Fairtrade Products. (n.d.). Fairtrade America.

sellmerch. (2019, July 23). How does fair trade work? The pros and cons of fair trade. Sell Merch.

The Good Trade. (2019, January 8). The Good Trade. The Good Trade.

Why Fair Trade – Why Buy Fair Trade. (2019). Fair Trade Certified.

World Fair Trade Organization. (2019). World Fair Trade Organization.

One Comment

  1. Martha Martha

    Love this!!! Thank you!!! Keep spreading good and encouraging others to do the same!!

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