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Give Your Dress a Second Dance

It’s the most wonderful time of the year… homecoming season! As homecoming quickly approaches on October 12th, questions flow rapidly through the minds of students about details for their perfect night. “Where do we take pictures?” “Who am I going to ask?” And most importantly, “where do I find the perfect dress?”

The answer to that question is Second Dance. Second Dance is a Grand Rapids based formal and bridal consignment shop, located on Division Avenue. This is the only consignment store in Grand Rapids that specializes in formal wear. The staff of Second Dance never fails to help their customers find the desired style and color of the perfect dream dress. From two-piece floral dresses to long lace dresses, in all sizes, they’ve got everything. They even sell shoes and accessories.

Second Dance. Photo Credit: Anna Rapaport.

Now here is the best part: the majority of dance dresses get one to two wears, but what if one could give a dress a second dance? The process is quite simple. All one has to do is bring in items and they determine which things would sell based on current demand and demographics. It’s an easy way to make some extra cash along with giving dresses another life. Consigners earn back 45 percent of what the dress sold for. All they ask is that the person selling the dress signs a simple contract that clarifies the process and that he/she keeps in touch to see if the items have been sold.

Second Dance is open Wednesday and Friday 11-6, Tuesday and Thursday 12-7, Saturday 10-5, and Sunday 12-4. The store highly recommends booking an appointment before coming in. Appointments are not required, but they are appreciated. Without one, they cannot guarantee help from a consultant or a fitting room right away. Their number one priority is to help you find the perfect dress, hurry on down to Second Dance to find it.

Second Dance. Photo Credit: Anna Rapaport.